An old feed and seed store is why you are reading this.
How’s that?
Go back with me to 1962. What was once Strickland Feed & Seed was then the office of the Wayne County Press, an upstart weekly, a stone’s throw from the railroad tracks that split my hometown. That’s where I met Elliott Earl Brack.
We didn’t know each other, and that’s the rest of the story.
As a member of the student council, I was on a mission to publish a telephone directory for the students of Jesup High School. The newspaper also had a print shop. Editor Brack introduced me to ink and paper. And as a bonus, he gave me a short course in advertising sales. We sold enough ads to pay the bill and bank a sizable profit.
Four years later, I reconnected with Elliott. When I ran for UGA’s student senate, he printed my campaign materials. And a highlight of each week was receiving the Wayne County Press (WCP). It was just like a letter from home. He dubbed the WCP as “The People Paper.”
Elliott ran the newspaper as if his pants were on fire. He had the backbone and the guts to take on whatever needed taking on. He signed his editorials—EEB. He kept the community buzzing. Reading the letters to the editor was a must.
Fast-forward to 1971.
After graduating from Georgia in 1970, I completed my basic and advanced training for the Army National Guard. Pam had earned her degree, too. I was contemplating law school.
And then there was that phone conversation with EEB.
“We’ve got too many lawyers in Jesup already,” he said. “You’ve got a journalism degree. Why don’t you come home? We are trying to buy the Jesup Sentinel. You can be a partner with Dr. Lanier Harrell and me. I can run one of the newspapers. You can run the other.”
The story is much more complicated, but that’s the gist of it. Nonetheless, I was hooked. Within two weeks, Pam and I were in Jesup. She was preparing to teach first grade at my alma mater Orange Street Elementary. And I was enrolled in EEB’s community-journalism crash course. If he had known how little I knew, he wouldn’t have made the offer. It’s a good thing the purchase of the Jesup Sentinel stalled for five years.
In 1973 I was tossed into the deep end. Elliott and his family moved to Athens for what was to be a year. He was asked to be a visiting professor at UGA’s Grady College of Journalism and Mass Communication. And then I got a call from EEB.
“Beside being a college professor,” he said, “I’ve always wanted to run a daily newspaper.” Bob Fowler had recruited him to be the vice-president and general manager of the Gwinnett Daily News in Georgia’s fastest-growing county. On Dec. 27, 1976, EEB and Doc cashed out. I stayed in, and The Press-Sentinel was born.
And for the 50 years since—even though he hasn’t been my boss or my partner—EEB “graded” my papers with a purple Flair pen. I relished every mark and comment because I respected his wisdom and opinion. I could wallpaper my office with his colorful comments.
When I got a message to call EEB’s son, Andy, I had an inkling of what I was about to hear. Elliott Earl Brack, 90, had died. Just hours earlier, I had read one of my mentor’s 10,000-plus columns. He was a thought-provoking journalist until the very end.
EEB’s passion for journalism was infectious. His son, Andy, is a newspaper publisher. My sons, Alan and Eric, have ink in their veins, too, as successful publishers. We all benefited from EEB’s tutelage. His purple messages will be indelible influences for the rest of our lives.
It all goes back to 1962 and that visit to the old feed and seed store. A pants-on-fire newspaperman planted a “seed” of possibility in my 23-year-old brain. And that’s why you are reading this. I can’t imagine having done anything else for the past 55 years.
But if EEB could read this, he’d scribble, in purple ink, “You wrote too long.”
dnesmith@cninewspapers.com
